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Email Tiers ↗ 12-month cost audit

Mailchimp vs Klaviyo Pricing Calculator

Compare active-profile e-commerce pricing between Mailchimp Standard and Klaviyo from 1,000 to 100,000 contacts.

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Mailchimp

Lower cost

$135.00/mo

$1,620/year estimated fees

Standard Plan — Mailchimp bills you for unsubscribed and non-subscribed contacts stored in your audience unless you manually archive them.

Klaviyo logo

Klaviyo

$150.00/mo

$1,800/year estimated fees

Email Plan (Active Profiles) — Klaviyo charges for every active profile unless you manually suppress dormant non-openers.

12-month difference

Mailchimp saves you $180 per year at this volume.

Common questions

Is Mailchimp cheaper than Klaviyo?

Under our baseline scenario, Mailchimp costs $135.00/month while Klaviyo costs $150.00/month—making Mailchimp cheaper by $180 over 12 months. Adjust your own volume in the interactive calculator above to check your exact break-even point.

What hidden fees change the Mailchimp vs Klaviyo winner?

Compare active-profile e-commerce pricing between Mailchimp Standard and Klaviyo from 1,000 to 100,000 contacts.

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