How Much Does Etsy Take on a $100 Sale?
Compare net seller payout on $100 handmade or vintage orders across Etsy Standard, Offsite Ads, and your own website.
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Shopify Basic
$199.00 /mo
Take-rate: 3.98% · Net $4,801/mo
Etsy Standard Seller
$497.50 /mo
Take-rate: 9.95% · Net $4,503/mo
Etsy + Offsite Ads (15%)
$1,247.50 /mo
Take-rate: 24.95% · Net $3,753/mo
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On a $100 Etsy sale, Etsy deducts $9.95 ($497.50/mo at 50 orders), whereas 50 orders on Shopify Basic cost $199 total—saving $298.50/month.
Total monthly cost across store revenue stages
All-in monthly fees (subscription + card processing at $100 AOV) as monthly GMV scales from $2,500 to $100,000.
| Plan | $2,500/mo sales | $10,000/mo sales | $35,000/mo sales | $100,000/mo sales |
|---|---|---|---|---|
| Etsy Standard Seller | $249 (9.95%) | $995 (9.95%) | $3,483 (9.95%) | $9,950 (9.95%) |
| Etsy + Offsite Ads (15%) | $624 (24.95%) | $2,495 (24.95%) | $8,733 (24.95%) | $24,950 (24.95%) |
| Shopify Basic | $119 (4.76%) | $359 (3.59%) | $1,159 (3.31%) | $3,239 (3.24%) |
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Common questions
Which option is cheapest at $5,000/month in online sales?
At $5,000/month ($100 average order value), Shopify Basic has the lowest combined subscription + transaction cost at $199.00/month (3.98% effective take-rate), saving $12582/year versus Etsy + Offsite Ads (15%).
Does billing annually change the e-commerce plan break-even point?
Yes. Annual Shopify and BigCommerce plans cut fixed monthly subscription fees by roughly 25%, pulling upgrade break-even thresholds noticeably lower—use the Annual Billing toggle in the calculator above to test exact numbers.
How do third-party payment gateway fees affect store profit?
Using an external gateway on Shopify adds 2.0% on Basic, 1.0% on Grow, and 0.6% on Advanced on top of your card processor fee, whereas WooCommerce and BigCommerce add 0% gateway surcharges.