Etsy Offsite Ads (12% vs 15%) Margin Calculator
Once you pass $10,000 in 12-month Etsy sales, Offsite Ads become mandatory at 12%. Model how attributed orders affect net profit.
adsenseEnabled: true in src/data/monetization.ts.
Shopify Basic
$252.90 /mo
Take-rate: 4.21% · Net $5,747/mo
Etsy Standard Seller
$629.85 /mo
Take-rate: 10.5% · Net $5,370/mo
Etsy + Offsite Ads (15%)
$1,529.85 /mo
Take-rate: 25.5% · Net $4,470/mo
break_even_summary.note
Orders attributed to Offsite Ads lose 21.5%–24.5% before COGS and shipping—wiping out profit on any item priced below a 3x markup.
Total monthly cost across store revenue stages
All-in monthly fees (subscription + card processing at $45 AOV) as monthly GMV scales from $2,500 to $100,000.
| Plan | $2,500/mo sales | $10,000/mo sales | $35,000/mo sales | $100,000/mo sales |
|---|---|---|---|---|
| Etsy + Offsite Ads (15%) | $638 (25.51%) | $2,550 (25.5%) | $8,925 (25.5%) | $25,500 (25.5%) |
| Etsy Standard Seller | $263 (10.51%) | $1,050 (10.5%) | $3,675 (10.5%) | $10,500 (10.5%) |
| Shopify Basic | $128 (5.13%) | $396 (3.96%) | $1,287 (3.68%) | $3,606 (3.61%) |
adsenseEnabled: true in src/data/monetization.ts.
Common questions
Which option is cheapest at $6,000/month in online sales?
At $6,000/month ($45 average order value), Shopify Basic has the lowest combined subscription + transaction cost at $252.90/month (4.21% effective take-rate), saving $15323/year versus Etsy + Offsite Ads (15%).
Does billing annually change the e-commerce plan break-even point?
Yes. Annual Shopify and BigCommerce plans cut fixed monthly subscription fees by roughly 25%, pulling upgrade break-even thresholds noticeably lower—use the Annual Billing toggle in the calculator above to test exact numbers.
How do third-party payment gateway fees affect store profit?
Using an external gateway on Shopify adds 2.0% on Basic, 1.0% on Grow, and 0.6% on Advanced on top of your card processor fee, whereas WooCommerce and BigCommerce add 0% gateway surcharges.