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methodology.doc
store-breakeven.model

Shopify Fees on $100,000 Monthly Revenue

Million-dollar run-rate check: see whether annual billing unlocks Shopify Advanced savings at $100k/mo.

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Shopify Grow (Standard)

Lowest

$3,105.00 /mo

Take-rate: 3.1% · Net $96,895/mo

Plan / hosting$105.00
Card fees$3000.00
Gateway / market$0.00

Shopify Advanced

$3,199.00 /mo

Take-rate: 3.2% · Net $96,801/mo

Plan / hosting$399.00
Card fees$2800.00
Gateway / market$0.00

WooCommerce (Cloudways VPS)

$3,228.00 /mo

Take-rate: 3.23% · Net $96,772/mo

Plan / hosting$28.00
Card fees$3200.00
Gateway / market$0.00

break_even_summary.note

At $100,000/mo, annual Advanced ($299/mo) sits just $20 away from beating annual Grow ($79/mo)—crossing into profit at $110,000/mo.

Total monthly cost across store revenue stages

All-in monthly fees (subscription + card processing at $100 AOV) as monthly GMV scales from $2,500 to $100,000.

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Plan $2,500/mo sales$10,000/mo sales$35,000/mo sales$100,000/mo sales
Shopify Grow (Standard)
$180 (7.2%) $405 (4.05%) $1,155 (3.3%) $3,105 (3.1%)
Shopify Advanced
$469 (18.76%) $679 (6.79%) $1,379 (3.94%) $3,199 (3.2%)
WooCommerce (Cloudways VPS)
$108 (4.32%) $348 (3.48%) $1,148 (3.28%) $3,228 (3.23%)

Common questions

Which option is cheapest at $100,000/month in online sales?

At $100,000/month ($100 average order value), Shopify Grow (Standard) has the lowest combined subscription + transaction cost at $3105.00/month (3.1% effective take-rate), saving $1476/year versus WooCommerce (Cloudways VPS).

Does billing annually change the e-commerce plan break-even point?

Yes. Annual Shopify and BigCommerce plans cut fixed monthly subscription fees by roughly 25%, pulling upgrade break-even thresholds noticeably lower—use the Annual Billing toggle in the calculator above to test exact numbers.

How do third-party payment gateway fees affect store profit?

Using an external gateway on Shopify adds 2.0% on Basic, 1.0% on Grow, and 0.6% on Advanced on top of your card processor fee, whereas WooCommerce and BigCommerce add 0% gateway surcharges.