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methodology.doc
store-breakeven.model

Shopify Fees on $50,000 Monthly Revenue

Above $33k/mo, staying on Shopify Basic wastes money every month. Compare Grow vs Advanced at $50k GMV.

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Shopify Grow (Standard)

Lowest

$1,621.80 /mo

Take-rate: 3.24% · Net $48,378/mo

Plan / hosting$105.00
Card fees$1516.80
Gateway / market$0.00

Shopify Basic

$1,655.80 /mo

Take-rate: 3.31% · Net $48,344/mo

Plan / hosting$39.00
Card fees$1616.80
Gateway / market$0.00

Shopify Advanced

$1,815.80 /mo

Take-rate: 3.63% · Net $48,184/mo

Plan / hosting$399.00
Card fees$1416.80
Gateway / market$0.00

break_even_summary.note

At $50,000/mo, Shopify Grow saves $34/mo ($408/yr) over Basic, while Advanced ($399) is still $194/mo too expensive until you pass $147k/mo.

Total monthly cost across store revenue stages

All-in monthly fees (subscription + card processing at $90 AOV) as monthly GMV scales from $2,500 to $100,000.

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Plan $2,500/mo sales$10,000/mo sales$35,000/mo sales$100,000/mo sales
Shopify Grow (Standard)
$181 (7.24%) $408 (4.08%) $1,167 (3.33%) $3,138 (3.14%)
Shopify Basic
$120 (4.8%) $362 (3.62%) $1,171 (3.34%) $3,272 (3.27%)
Shopify Advanced
$470 (18.8%) $682 (6.82%) $1,391 (3.97%) $3,232 (3.23%)

Common questions

Which option is cheapest at $50,000/month in online sales?

At $50,000/month ($90 average order value), Shopify Grow (Standard) has the lowest combined subscription + transaction cost at $1621.80/month (3.24% effective take-rate), saving $2328/year versus Shopify Advanced.

Does billing annually change the e-commerce plan break-even point?

Yes. Annual Shopify and BigCommerce plans cut fixed monthly subscription fees by roughly 25%, pulling upgrade break-even thresholds noticeably lower—use the Annual Billing toggle in the calculator above to test exact numbers.

How do third-party payment gateway fees affect store profit?

Using an external gateway on Shopify adds 2.0% on Basic, 1.0% on Grow, and 0.6% on Advanced on top of your card processor fee, whereas WooCommerce and BigCommerce add 0% gateway surcharges.