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store-breakeven.model

Shopify Starter ($5) vs Shopify Basic ($39) Calculator

Starter saves money when testing a new link-in-bio product, but its 5% transaction rate gets expensive fast.

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Stan Store logo

Stan Creator ($29/mo)

Lowest

$99.00 /mo

Take-rate: 4.95% · Net $1,901/mo

Plan / hosting$29.00
Card fees$70.00
Gateway / market$0.00

Shopify Basic

$109.00 /mo

Take-rate: 5.45% · Net $1,891/mo

Plan / hosting$39.00
Card fees$70.00
Gateway / market$0.00

Shopify Starter

$117.00 /mo

Take-rate: 5.85% · Net $1,883/mo

Plan / hosting$5.00
Card fees$112.00
Gateway / market$0.00

break_even_summary.note

Because Starter charges 5% vs 2.9% on Basic (a 2.1% gap), Basic ($39/mo) becomes cheaper the moment your store passes $1,619/month in sales.

Total monthly cost across store revenue stages

All-in monthly fees (subscription + card processing at $50 AOV) as monthly GMV scales from $2,500 to $100,000.

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Plan $2,500/mo sales$10,000/mo sales$35,000/mo sales$100,000/mo sales
Shopify Starter
$145 (5.8%) $565 (5.65%) $1,965 (5.61%) $5,605 (5.61%)
Shopify Basic
$127 (5.06%) $389 (3.89%) $1,264 (3.61%) $3,539 (3.54%)
Stan Store logo Stan Creator ($29/mo)
$117 (4.66%) $379 (3.79%) $1,254 (3.58%) $3,529 (3.53%)

Common questions

Which option is cheapest at $2,000/month in online sales?

At $2,000/month ($50 average order value), Stan Creator ($29/mo) has the lowest combined subscription + transaction cost at $99.00/month (4.95% effective take-rate), saving $216/year versus Shopify Starter.

Does billing annually change the e-commerce plan break-even point?

Yes. Annual Shopify and BigCommerce plans cut fixed monthly subscription fees by roughly 25%, pulling upgrade break-even thresholds noticeably lower—use the Annual Billing toggle in the calculator above to test exact numbers.

How do third-party payment gateway fees affect store profit?

Using an external gateway on Shopify adds 2.0% on Basic, 1.0% on Grow, and 0.6% on Advanced on top of your card processor fee, whereas WooCommerce and BigCommerce add 0% gateway surcharges.